Task:
Promote Burger King's new mobile app. Our goal was to get media visibility and new downloaders. 

Solution:
During the promotion, Burger King also opened its first restaurant without a traditional drive-thru. We decided to create a new service that works only through the app, replaces drive-thrus and is so unique that we will get media attention.    

The stereotype goes that Finns hate small talk. So why aren’t all services built to match this? To serve Finns the way they’d prefer (even though they wouldn’t say it), we created something new:

100 % silent Drive-Thru service. Designed for silent Finns. 

The customer registers into the mobile app, signs in, makes and pays the order, decides when it will be ready and picks up the order from the restaurant.

But instead of queuing and waiting at the old-fashioned Drive-Thru lane, the order is delivered, by a silent Burger King employer, directly into the customer vehicle that is parked on the specific Silent Pick Drive area.

Results:

Silent Pick Drive fastens the ordering process on average 7 to 8 minutes.

Total reach: 23 911 786
+45% increase in downloads
App ranking rose in the food & drink category from 12 -> 5 
Sales through the app have doubled each month since the Silent Drive-Thru function was introduced.