A campaign to bring unconscious bias into the public consciousness.

On International Women’s Day 2019, Champions for Change – an organisation made up of the Chairs and CEOs of leading New Zealand businesses set out to tackle gender imbalance in the workplace, by showing overcoming our unconscious bias is as easy as removing gender from the equation.

As part of an ongoing campaign this suite of light-hearted, shareable social videos were created to demonstrate how easy it is to put an end to unconscious bias.