Summary:

Telcos are often bombarded with complaints, and Unifi was perceived as the indifferent old man among hip startups. 

To disrupt the marketing model and rejuvenate our brand, we introduced our proprietary cutting-edge tool — the Virtual Intelligence Creator (V.I.C). V.I.C can analyze real-time data, providing insights that fuel our Human Creative Intelligence. 

V.I.C. uses real-time data to understand customer frustrations and create empathetic responses. It identified key complaints about speed, coverage, and service disruptions, then provided insights for swift solutions.

Our team used V.I.C's data to create engaging content. We tested over 100 variations to create our perfect brand ambassador, Yunni, who appealed to Malaysian consumers. Yunni played a vital role in customer service and engagement, humanizing the brand and transforming negative sentiments into positive ones.

We launched interactive campaigns addressing common complaints in specific regions, promoting Unifi’s reliable service. During festive seasons, we launched campaigns that resonated with the festive spirit and addressed specific customer sentiments, enhancing brand loyalty.

This enabled us to transform customer complaints into empathetic interactions and hyper-targeted solutions. 

Our approach, featuring a unique brand ambassador and interactive campaigns, shifted negative perceptions into brand love, resulting in a 10X surge in positive sentiment, an 87% increase in Share of Voice (SoV), and a 44% spike in customer acquisitions.

Innovative Features of V.I.C.:

At the heart of our technological advancement is the Visual Intelligence Creator (V.I.C.), powered by WPP Open. This platform represents a significant leap in marketing technology, combining cutting-edge AI with strategic partnerships and proprietary advancements. V.I.C. is specifically designed to bridge the gap between understanding customer needs and delivering personalized communications that resonate with diverse audiences.

Integration with Google’s Gemini 1.5 Pro Technology:

• Creativity in Automation: Gemini 1.5 Pro transforms sketches into detailed images, merging human creativity with machine precision, accelerating the prototyping and visualization of campaign ideas while ensuring high fidelity to original concepts.
• Advanced Content Personalization: By understanding detailed brand guidelines, including color palettes and fonts, Gemini 1.5 Pro ensures content remains creative and on-brand, minimizing the need for manual adjustments.

Real-Time Data Analytics and Social Listening:

• Dynamic Content Strategy: V.I.C. utilizes real-time data and social listening to instantly adapt marketing strategies, anticipating future consumer behavior and keeping campaigns ahead of trends.
• Proactive Customer Engagement: Analyzing real-time conversations across social platforms allows V.I.C. to proactively address issues and engage audiences, transforming challenges into engagement opportunities.

AI Brains: Specialized Tools for Enhanced Marketing

• Brand Brain: Ensures consistent brand identity across all channels, crucial for building trust and loyalty by aligning every content piece with core brand values.
• Performance Brain: Employs predictive analytics to forecast content success, providing insights for optimization, thus enhancing campaign effectiveness and maximizing ROI.
• Channel Brain: Dynamically allocates resources across media channels, analyzing performance data for real-time campaign optimization.
• Audience Brain: Delivers highly personalized marketing interactions by understanding and segmenting audience demographics, significantly boosting engagement rates.
  

Strategic Partnerships Enhancing Innovation:

• NVIDIA Omniverse™ and ElevenLabs: Integration with NVIDIA Omniverse™ alongside tools from Adobe and Getty Images enriches the visual quality of content through seamless 3D design and AI integration. ElevenLabs’ technology revolutionizes video production with realistic, personalized voiceovers, making content more accessible and engaging.
  

V.I.C., powered by WPP Open, represents a paradigm shift in marketing technology, combining AI-driven insights with real-time data processing and creative automation. This platform not only meets but sets new standards in the industry, redefining how marketing technology can be leveraged to create engaging, effective, and deeply personalized content.