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Group745
Group745
Group745
Group745
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A tribute to Brutalism I Audemars Piguet
06/09/2024
Production Company
Paris, France
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Agency / Creative
Production
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Post Production / VFX

This film breaks away from the usual codes of advertising films. The ingredients of the luxury film are there: a man and a gem, chic in a place that is just as chic. 

The way we move from one painting to the next through a graphic game of animated elements, takes us back to another imaginary world. This imaginary is that of the film credits of the 60s, of a certain black-and-white cinema. 

It's a contemporary homage to a bygone era.

A word about the visual construction of the film: it's more a matter of post-production. The shots themselves are conceived in a graphic way. 

Playing with backlighting to create contrasts, we can find plays on proportions and depths that bring an almost unrealistic graphic touch. 

What's the film about? A man and a woman and their love story. 

There's a slight restraint, a build-up of tension at a time when everything is shown, but here it's suggested. 

To complete the homage to the credits, the music is a composition inspired by film scoring.


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Group745
Language:
English
v10.0.0