2019 sees the launch of a number of new or updated small car models from Audi, we needed to drive sales of these models in the short term whilst continuing to build brand desire over the long term. Small cars tend to be positioned as nippy little fun machines, but Audi small cars are serious bits of kit packed with just as much Audi as the bigger models. Against all the ‘fun’ of the standard little cars, Audi’s small cars mean business. In a perfectly synchronised drive we prove that everything our bigger cars can do, our smaller cars can match. This is an Olympic Gold winning, two car routine - full of skill, control, style and a lot of dynamic driving.