Campaign results are outlined below, highlighting its’ effectiveness -

• 37% increase in click-through rate (CTR) compared to previous campaigns

• “Soothing Sounds of Coach Saban” content received over 14M impressions and generated over 20K clicks to the Aflac website

• Overwhelmingly positive fan reaction in the comments such as: 

• “Truly surreal to see Saban doing an ASMR video, lmao." 

• "This made my day."

• "Never knew I needed this." 

• Captured the attention of the media on outlets like USA Today Sports, Yellowhammer News, On3 College Sports News, and more

We consider this campaign a success due to its high-profile representative, buzzworthy content, and strategic engagement with platform-specific trends.