​The campaign achieved outstanding results in the UK, significantly boosting brand familiarity, consideration, trust, and excitement among the target audience. Roadside large-format digital ads exceeded expectations, delivering 160.25% of projected views. Those exposed to the campaign were far more likely to book with Holiday Inn (27% vs. 11% in the control group). Familiarity increased, with 45% reporting strong knowledge of the brand compared to 24% in the control. Trust also grew, with 51% viewing Holiday Inn as a trusted brand (vs. 37%). Excitement to try the brand surged to 34% from 10% in the control group. The impact of the OOH has promoted significantly more to take action with 74% agreeing vs just 46% in the control.
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