With British dramedy series Big Mood coming to Tubi in the US, VaynerMedia was tasked with developing a culture-forward campaign that is unapologetically GenZ. We developed “All the Moods,” a full-funnel campaign reflecting all the complex moods captured throughout the show. Identifying unique ways to connect with Gen Z consumers, we launched: 

• “Maggie Mob” – a social video featuring actors on scooters wearing blond wigs and an attire that matches the main character Maggie's iconic look from the opening scene

• “Best-Tea” a women-on-the-street social series, starring Stef Dag 

• “Big Moodmoji,” a Snapchat lens prompting users to select “What Mood Are You?”

• Contextually relevant ad placements on Tinder inviting young fans to embrace their many moods

• DOOH placements in high traffic areas across NYC and LA 

It’s fair to say we got Gen Z consumers engaged.The launch of 'Big Mood' drew millions of viewers, contributing to Tubi's momentum as the most-watched free TV and movie streaming service in the US."