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Group745
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Impossibilities
05/09/2024
Advertising Agency
Lisbon, Portugal
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Agency / Creative
Production

The brief came with a refreshed issue: a new accessibility national law that obliges Portuguese companies to have at least 1% disabled workers.

A great step, but full of steps, unfortunately. The law came to help, opened new jobs vacancies, but the reality shows daily that it is not enough, turning every job opportunity useless to a great number of disabled people.

To create national awareness to the need of more accessibility in Portuguese cities, essential to the wellbeing of thousands of Portuguese disabled workers, we created three impossible scenarios of inaccessibility as a metaphor of what many people on wheelchair face every day when they go to work. Including one theme about the lack of access in their own workplaces. It is something that at first glance seems exaggerated, but especially in our beautiful country of cities full of steps, steeps hills and “calçada” (our traditional pavements) all over, to someone in a wheelchair, certainly is not.

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