CONMEBOL, the South American soccer confederation and Futlove, Mercado McCann's soccer love division, premiered a new way of transmitting the most emotional moments of an award ceremony. For the first time ever, four cameras were incorporated into a trophy, which made it possible to obtain unprecedented material that reflects the emotion of the moment as it had never been told before.

In the video, you can see a compendium of some of the images that only the Cup was able to observe.