Each film traces the products’ unique journeys from sport to culture, paying homage to the real individuals, communities, and cities that adopted the shoes, giving them meaning.

“Superstar” spans over five decades from its basketball origins to rap culture to b-boys. Set to the driving beat of Giorgio Moroder’s “Tears,” with a brief interlude from Superstar icons Run-DMC.

“Gazelle” ran through a thousand lifetimes, starting on the running track and arriving on the feet of the fashion world’s darlings, set to Run Lola Run’s “Running Three.”

“Samba” danced its way from pitch to stadium and everywhere in between, set to T. Rex’s “Cosmic Dancer.”