Situation :
Thailand's bus system lacks Universal Design, visually impaired individuals often face difficulties traveling independently on public transportation. This can lead to accidents or challenges in locating the correct bus routes.

Brief : 
Helping everyone live their life fullest by creating a sound system that better heard in traffic.

Objective : 
To build brand awareness by expressing the brand purpose of 'Celebrate Living’.

Impact :
44,000 Visually Impaired use Singing Bus Service across 68 bus routes and reach 106 million reached, 192 million earned impressions.

Engagement : The PR Page Post for the campaign has garnered an abundance of positive feedback, reflecting people's favorable disposition towards the brand's initiative in launching this campaign to assist visually impaired individuals.

Change in Behaviour : 81% of the Visually Impaired used The Singing Bus Service