Behind the Viral Moms Ask Moms Campaign

Is a hot pink nursery too hot? Ask it girl and it mom Paris Hilton. 

Does your tiny fashionista wear zebra stripes with polka dots? Actress Aislinn Derbez has your back. 

Perplexed by your adolescent’s unfamiliar lexicon? Have no fear! Tia Mowry speaks teen. 

In celebration of the digital community that unites the mothers of today, the Moms Answer Moms campaign for Walmart ventured to create a TikTok campaign calling today’s most iconic mums to answer viewers’ burning parenting queries–LIVE. 

Cleverly responding to the TikTok trend of “MOM HACKS,’ this campaign cemented Walmart’s throne as a modern company. With more than 172 million views overall, this digital mum symposium took the internet by storm, connecting moms around the globe. 

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MEET THE MOM SQUAD 

Paris Hilton: socialite, pink enthusiast, mom to Pheonix and London

Tia Mowry: Sister Sister star, A Twitches witch, and mom to Cree and Cairo

Kat Stickler: A Tiktok star, businesswoman, mom to hilarious daughter MK

Whitney Cummings: Stand-up comedian, Two Broke Girls Creator, new mom

Aislinn Derbez: Nastenka in Estar o no Estar, Maria in A la Mala, Mom to Kailani in Real Life

“Babs” Costello: The Internet’s Grandma,and a real-life mother of 4 and grandmother of 8

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What cinematic sorcery enabled this ambitious project to unfold with grace? Let’s dive behind the scenes and find out…

Welcome to…

THE MOMS ANSWER MOMS PLAYBOOK

STEP ONE: COMING SOON

First, Kelsey worked with the six mom stars to craft an eye-catching promo announcing this enthralling virtual Q&A. 

STEP TWO: STITCH INCOMING…

Then, the superteam of moms stitched this promo with a handmade announcement of their own. Shot by these creators in their own homes, this call reaching out to moms everywhere added a genuine touch, creating videos with the laidback visual language completely native to the platform. 

STEP THREE: A FLURRY OF ANSWERS

Over two shoot days, the moms replied in real time to the world’s commented inquiries, crafting 56 pieces of content. 

Even responding with a lightning turnaround, these celebrity moms brought a razor-sharp wit and glowing sincerity to each answer.

This digital Q&A had an eye-catching and inviting visual language to transport viewers to this realm of parenting counsel. Responses were shot within a gorgeous midcentury modern ensemble of yellow, decorated with the staples of motherhood–a sleek crib, a scattering of toys, tiny chairs. 

STEP FOUR: THE :30 Finalé

Oh, you presumed a three-part, six-star Tiktok extravaganza was the entirety of this undertaking? Think again. 

Our intrepid moms returned to fill mums everywhere in on another round of brilliant parenting hacks in a stunning visual quilt of hilarious responses. 

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From tossed teddies to binky bling, the starring mums used props from the elegant Walmart yellow world to reinforce their witty responses.

A melodious xylophone chime and choral mom voiceover announced each Moms Answer Moms response segment. An upbeat anthem jived under each answer. 

Humorous supers popping with satisfying sound effects added an engaging texture and extra splash of comedy to each reply. 

At the end of each reply, Moms supply their biggest secret tip, the Walmart “Mother of All Savings Membership”.

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A hilarious, uniting adventure, Moms Answer Moms invited mums everywhere to share in both the aid of helpful hacks and the bond created by the shared trials, tribulations, and joys of motherhood.