The campaign achieved outstanding results from System1, receiving a 5.0 star rating, performing head-to-head with some of the most effective TV advertising. Andrew Tindall, Senior Vice President of partnerships at System1 said:
"This is the best ad made in about five years. We've tested it. And it's true. It's the most effective OOH poster we've tested in about five years." The work had an 88% brand recall, double the 44% norm for OOH and performed well above the norm for TV advertising.