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Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Families
28/08/2024
Advertising Agency
Mexico City, Mexico
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Agency / Creative
Production

• Situation

According to studies conducted by the National Citizen Observatory and Redim in 2020, the number of children and adolescents affected is between 100,000 and 200,000.

These young people find themselves caught up in criminal networks, stripped of their innocence and forced to engage in illicit activities that undermine their future.


• Brief

Children and adolescents have the right to a safe life in their homes, schools and communities.

In Mexico there is a systematic violation of their right to protection, especially for those living in poverty, thousands of them are recruited by organised crime. Let's make this problem visible and show the world how organised crime moves fast and strategically, and we must take action to save the lives of thousands of young Mexicans.


• Objectives

This campaign not only sought to expose the reality, but also to inspire change. It calls us to action to break adolescents out of this cycle of violence and offer them a pathway to a safer and more promising future. Through Save the Children's protection and support programmes, we can help provide them with safe spaces where they can grow up free from criminal influence and reach their full potential. All this we will only achieve with more partners and donations.

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Group745
Language:
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