Babies are the cutest things ever, aren't they? Together with dogs, of course. 
So, when you get the chance to have babies AND dogs in the same commercial, you really want the music to sound like a trip to heaven and back. That's what MassiveMusic Tokyo did for this adventurous animated ad by Pampers Korea which focuses on the benefits of a good night's sleep – both for the baby and the parents.

The campaign shows a baby's dream and his variety of emotions. With no expectations whatsoever, he discovers new things he's never seen nor experienced before. We took that novelty feeling into account and started working on it. 

Despite the animation focuses on the baby's perspective, with the song we were eager to tell the story from the mom's point of view. So why not compose a lullaby that also sounds like a comforting pop song? By working together with Serviceplan, it didn't take us long to realise that we had to pay special attention to the lyrics. Not only, we also had to create the music by taking each single animation into account and make both sides run smoothly. On top of the English version, we also came up with a Korean version.

The result? A reassuring and joyful score that awakens our inner child.