TROLLING TO TRIUMPH

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Sonic announces the new SEGA x LEGO partnership through an all-exciting, all-Sonic product launch film, sans Eggman! Being snubbed from the product ad makes for a very angry Eggman.

After the underwhelming brick-built version of himself, how can there be fresh LEGO Sonic sets coming in and his mech is left out!?

Feeling revengeful, Dr. Eggman is committed to wreak havoc on LEGO Sonic and The LEGO Group by trolling them from the inside out.

He begins by putting a LEGO designer, Carl, under his control. He uses his human mech to help him execute his evil plans.

He then hacks into Sonic Central to unveil his very own LEGO robot. He boasts the new features of the mech by putting down Sonic minifigures. Consequently, this urges him to present his latest prototype to the world, #MakeLEGOSonicMoreHandsome (ugly). 

To promote the production of the new and improved LEGO Sonic, he persuades people to sign the petition online through LEGO Ideas.

His wickedness accelerates as he takes over LEGO headquarters. He vandalizes every corner, every space, every person with everything Eggman. Even celebrity designers Jamie and Amy can feel the impact of Eggman's wrath from miles away.

But his reign stops the moment Sonic goes really, really, really fast. This happens on the actual day the LEGO Sonic set is made available to the market. With help from Nico and some friends, Sonic strikes back at Eggman via the awesome capabilities of LEGO Sonic sets - Sonic in speedsphere doing the spin dash, Tails mowing down mech robots, and Amy Rose hammering badniks. Rings, ramps, and loops add a dash of high-octane action to electrify kids and kids at heart.

After Sonic and friends' successful run, everything is put in order in LEGO headquarters, social media channels, AFOL/AFOS engagement, brand retail stores, pretty much all places Eggman disrupted.

THIS IS HOW TROLLING TURNS TO TRIUMPH.