CHALLENGE:
12.5% of Hong Kong people have migraine, however majority of them think they have headache, and do not even know that the migraine they are suffering can be treated with oral treatment.
In a highly regulated category, how can we make the education yet stands out not boring?

SOLUTION:
A myth busting story with HCP and a real migraine patient spokesperson, executed in thematic and tactical dual approach with an lively humours way elevated by an pop star.