Our A-Z of Brilliant Britishness is here to remind Brits that for every bad thing about current life in the UK, there’s so much that’s good and worth celebrating. Featuring a joyful magazine, posters, bunting and individual cards – and the tagline, ‘You’re Great, Britain” – the campaign was a lighthearted response to previous research which revealed that 78% of Brits don’t feel optimistic about the UK.

The campaign kicked off in the midst of “a summer of modern Britishness,” with a new King and expectations of a more contemporary era of monarchy, the 75th anniversary of HMT Empire Windrush’s landing and celebrations to mark the 75th birthday of that bastion of Britishness, the NHS.

The A-Z project aims to tease out this lurking positivity by playfully reminding Britain that there’s lots to feel proud of, or grateful for. Card versions of the campaign were available on thortful, the UK’s largest online greeting cards marketplace, for those looking to celebrate a brilliantly British Aisha, Bob, Cerena ….or Zach in their lives. CPB London will donate the royalties from sales of the cards to British Future, the charity and think tank working for a confident and welcoming Britain, inclusive and fair to all.