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Group745
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Censorship Arouses Curiosity
14/09/2023
Advertising Agency
Paris, France
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Agency / Creative
Production

SKYN played with a trend that tends to put an end to exploration: censorship.
A censorship that constrains brands and opinion leaders who see their content banned on social media when they talk about sexuality. So SKYN decided to commandeer an iconic graphic element of censorship: the blurred rectangle. And hijack it to show their products. An opportunity to make censorship even more exciting. Showcasing couples with all different sexual orientations, the film was shot in digital video, which gives a more intimate, immersive home-made craft that renders viewers all the more curious.


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