Steinlager Tokyo Dry is a beer that combines Steinlager's New Zealand ingredients with Japanese brewing mastery. So, to advertise it, we took an iconic New Zealand song that every Kiwi knows and loves, 'Slice of Heaven' by Dave Dobbyn and Herbs, and remade it in Japan. This film was the outcome, featuring a whole range of Japanese musicians from J-pop singers to Taiko drummers, each of whom put their own spin on the song. The film and song combine New Zealand and Japan to get a fresher take on an old Kiwi classic, just like Steinlager did when they made Tokyo Dry.

Cultural Context required:

Steinlager is New Zealand's national beer. But they were seeing a worrying trend emerge as young Kiwis looked overseas for inspiration, rejecting anything that represented 'old New Zealand'.It was from this insight that Steinlager Tokyo Dry was born. A beer made from NZ ingredients and Japanese brewing mastery. Steinlager wanted to advertise this Japanese inspired beer without losing their NZ heritage, So we followed the format of Tokyo Dry by taking another iconic New Zealand classic and remaking it with Japanese masters of a different kind. The song we recreated to advertise Steinlager Tokyo Dry was "Slice of Heaven" by Dave Dobbyn. It is the perfect representation the New Zealand side of beer. It's the song that every Kiwi knows and can sing along too. Our unofficial national anthem. Beer.