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Group745
Group745
Group745
Group745
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14/09/2023
Advertising Agency
Bangkok, Thailand
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Agency / Creative
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Amid the negative perception among young talents over big corporates, Kasikornbank dares to speak the truth. It brings those pain points - distinctive features: hierarchy, deference, obedience and certain strict conventions, embedded in the workplace to tell in a 2-minute online film. Rather than telling with seriousness, we turn those pressing insights into a humor, showing that Kasikornbank is here to enable them with a lot of advantages - resources and funding. We want to prove that our organizational culture has been changed.

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