If people were just joking that Tuntum's name was similar to TUDUM's sound branding, Netflix decided to take the joke seriously.
The Tuntum association meant entering the soccer territory in a way only Netflix could do; with the boldness, courage and creativity so peculiar to the brand.
And then, in an unexpected move, instead of simply making an opportunity post playing with the situation, Netflix – one of the major entertainment companies in the world – became Tuntum Sport Club's official partner, a team that was playing the 4th division of Brazilian soccer.
We closed a sponsorship deal for the whole season – Netflix is Tuntum's sponsor for the entire season.
Tuntum city has its own slogan, saying "My heart beats 'Tuntum'".
Well, now the world’s biggest streaming says "Netflix's Heart Beats 'Tuntum'"