This Campaign Asks Are You Ageist?

Image: Millie Compton 

“You look good for your age" is a common 'compliment' said to older people, but is this truly a compliment? 

Launched this month, 'Age Without Limits' is a hard-hitting new campaign from the Centre for Ageing Better, highlighting the issue of ageism, which we had the privilege of working on with Four Agency Worldwide. 

This multi-channel campaign has run across VoD, Sky and ITV, Cinema, Social and OOH.

Through this hard-hitting and reflective movement, the CFAB aims to change the way we all think about aging and support a growing movement of people and organisations working to make society more age-inclusive.