ONE23WEST Named Creative Agency of Record for Ontario Power Generation

​ONE23WEST, one of Canada’s leading independent creative agencies, is proud to announce its appointment as Creative Agency of Record (AOR) for Ontario Power Generation (OPG). The partnership will focus on elevating OPG’s public education, engagement, and brand communications, reinforcing electricity’s role as a driving force in Ontario and Canada’s economies.

“Ontario Power Generation is going to play a more important role than ever,” says Scot Keith, founder and CEO of ONE23WEST. “Energy isn’t just infrastructure—it’s the backbone of our economy and a fundamental part of our daily lives. OPG is a successful, forward-thinking Canadian energy company, and as a 100% Ontario-owned and operated agency, we’re so proud to be part of the OPG team.”

OPG, Ontario’s largest and one of North America’s most diverse electricity generators, continues to advance energy development and refurbishment projects to meet demand growth while driving public awareness and education of the future of energy.

“At OPG, we are always looking for innovative ways to build on our mission to provide clean, reliable, and affordable energy to Ontario,” says Adam McClare, director of brand management at OPG. “We are confident that our partnership with ONE23WEST will bring fresh perspectives and new ways to engage Ontarians in our public education initiatives and will help us inspire the next generation of energy leaders who will help make our vision of ‘Electrifying Life’ a reality.”

The partnership will also include a collaboration with Initiative Media, Ad Age’s 2023 Media Agency of the Year, to help amplify OPG’s message across multiple media.