Lotto NZ Continues to Encourage Kiwis to Imagine with New TVC

Lotto New Zealand has today launched 'Lost,' the fourth instalment in its Imagine series, which began with 2015’s hugely successful Pirate Ship, followed by the poignant Mum’s Wish in 2016 and multi-award winning Armoured Truck in 2018.

In this installment, DDB New Zealand has crafted the story of a flight attendant who wins Lotto while away from her family, only to lose the ticket. We follow her journey from the moment she realises it’s gone.



DDB chief creative officer Damon Stapleton says the objective of 'Lost' was to create an emotive story that New Zealanders can relate to as much as they have with the rest of the Imagine series.

Says Damon: “With the ongoing success of the Imagine platform, we were excited to see where we could push the series. Kiwis love a story that’s based on family and togetherness, but I also think it’s that magical surrealism we’ve captured in each instalment that makes it so memorable.”

Established in 1987, Lotto NZ gives Kiwis the opportunity to enjoy the fun of a Lotto win – big or small – with their family and friends every Wednesday and Saturday night. Lotto NZ believes in the importance of quality time and celebrating the good and generous Kiwi spirit.

Lotto NZ’s chief marketing officer Annemarie Browne says 'Lost' strikes the perfect tone: “This latest story in the Imagine series has again reflected how Lotto NZ feels about generosity, caring support from family and friends, and shows how remarkable the experience of winning Lotto can be.”

The Lost TVC will roll out with 90-second and 60-second versions.