ISTA Energy's Magical Murals Celebrate Climate Friendly Buildings Across Germany

Murals in motion. Painting life into artwork in our new work for German energy service provider ista.  

ista presents itself in a new look and launches its biggest brand campaign ever: buildings become protagonists themselves and embody the key message “ista gives buildings a future”. With its new brand identity and this campaign, ista is using its entire range of services to show how properties become more climate-friendly, safer, more digital and therefore, future-proof.

‘We are consistently driving forward our strategy of becoming the full-service provider that supports CO2 reduction, digitalisation and efficient property management,’ says ista CEO Hagen Lessing.

ista brand campaign turns buildings themselves, into protagonists

'Murals' are the highlights of the campaign: works of art on buildings turn the buildings themselves into protagonists. The motifs were conceived and designed by various artists, then digitally implemented on different kinds of buildings, each carrying a specific message to the public.

In addition to the 'digital' murals in the campaign film, there will be an ista mural to discover at Friesenplatz in Cologne from October to December. In addition, giant posters will be exhibited in ten major cities across Germany, which themselves contribute to air purification. The posters will then be upcycled into bags and fashion accessories. ista is also present on the railway: from September to November, posters will be displayed in the carriages and aisles of ten ICE trains. Anyone watching the weather forecast after the ZDF 'heute' news at 7 p.m will also see ista advertising sponsorship here between October 1st and 31st.

The campaign from start to finish, is a complete in-house production.

The brand campaign was completely designed and largely realized in-house by ista Creative Studio in Berlin (Germany). "We give buildings a future is more than just the guiding principle of our first brand campaign of this size" says Nikolai Diepenbrock, head of marketing and brand. "It makes the brand essence 'future viability' tangible and highlights what ista accomplishes on daily basis: Making properties sustainable and future-proof."

Innovations that aim at reducing energy consumption and CO2 emissions

"We give homes a future is more than just the guiding principle of the first brand campaign of this size," says Nikolai Diepenbrock, head of marketing and brand. "It makes the brand essence of 'sustainability' tangible and summarises what ista contributes to on a daily basis: Making properties sustainable and future-proof." ista has already expanded its product range several times in recent years and offers ESG data management, EV charging, smart heating control and metering point operation for electricity, gas and district heating, among other things. In this way, ista is driving forward the implementation of its strategy to become a full-service provider for climate protection solutions in the building sector.