Imagine This Expands Roster with 8 New Directors and AI Artists
Creative studio Imagine This has announced the continued expansion of its multidisciplinary roster with the addition of directors Jason Cook, Guy Soulsby, and Safiyah Chiniere to its traditional production arm, alongside AI artists Sard Visuals, Ethereal Moon, X Machina Flora, and Forty Below to the studio’s AI arm, Made by Humans.
Toby Walsham, CEO and founder of Imagine This, comments on the expansion, "The addition of these talented directors and AI artists allows us to offer an even broader spectrum of creative solutions for our clients. Whether working with live action production, or developing visuals by harnessing Generative AI, our grounding mission is simple; We are creative partners with solutions abundant. I’m excited to kick off 2025 with a freshly bolstered roster, and am particularly proud of the incredible roster we’ve been able to build since our brand launch in March of this year!”
Director Guy Soulsby has directed an eclectic mix of work for brands such as PlayStation and Porsche, as well as promos for TV shows such as Mr Robot. His talent for navigating complex visual effects while extracting compelling performances makes him a particular standout in his field.
New York-based director Safiyah Chiniere loves bringing stories to life that are often overlooked or dismissed by mainstream media, magnifying underrepresented spaces, identities and communities. On the commercial side, she’s directed campaigns for Cover Girl, Lenovo and EA Sports, in addition to being awarded for her short film work exploring the lives of masculine-presenting women ‘You Don’t Have To Like Me’.
With a knack for the absurd, love for the weird and wonderful, and aptitude at transforming ordinary moments into extraordinary, laugh-inducing scenes, director Jason Cook has become known for his likes of Audible, Washington Lottery and AllState.
The new AI artists join Imagine This’ unique AI-focused division, Made by Humans; a collective of creatives driven by the belief that while technology evolves, it is the human touch that ensures art resonates authentically. The attention this new division is getting from Brand and Agencies alike is very exciting. The new AI artists signings include:
Sard Visuals merges his engineering mind with his love for culture and tradition to create stories rooted in the Arab world leveraging AI.
Ethereal Moon is an AI artist duo made up of Melody and Dina, who together blur the lines between reality and fantasy, merging their distinct styles and shared love for storytelling into a unique, boundary-pushing artistic practice.
X Machina Flora uses AI to create hyper-realistic photographic visuals, blending organic shapes such as florals with mechanical aesthetics. Via her visual experiments you can see what is possible when applying her signature style with AI for brands such as Nike and Swarowski.
Forty Below aka Prakash, is a multi-disciplinary director and AI artist who thrives on originality and diversity, blending his passion for digital art with cultural relevance and a sharp commentary on global issues. Having crafted AI-driven projects for major clients like Puma, Lemonaid+, and British Pathé, Prakash's work is deeply personal and often inspired by his own dreams.
The cross-disciplinary roster expansion underpins Imagine This’ core mission: providing brands with a comprehensive suite of creative tools, from strategic insights to cutting-edge production services and access to the world’s best artists. With their flexible blend of services, the studio is built to deliver impactful, multi-platform content with agility and craftsmanship. Their recent projects include global campaigns for Lifesavers Gummies, Booking.com, and SkinPen.
