Fela Director Jackson Tisi Adventures Through Ho Chi Minh City for Luggage Brand Away

Fela director Jackson Tisi takes viewers on a whirlwind adventure through Ho Chi Minh City in ‘ZigZag’ for Away. Travelling through crowds, bustling traffic, and a maze of buildings, the spot transports audiences on an epic journey while highlighting the durability and versatility of Away luggage.

Director Jackson Tisi said, “Travelling to Ho Chi Minh Vietnam was obviously an amazing aspect of this job. When we were pitching we actually had the creative story but no location was picked out yet. This provided us with an amazing opportunity to collaborate with AWAY and send scouts out around the world to really look at how different parts of the world would feel for our story. Vietnam really stood out as a perfect match especially because of the variety in the locations. Really making our main character feel like he went on a journey was important to me.

Shooting this job with one of my favourite cinematographers, Zoe Simone Yi, and working with my incredible crew was special. To be able to capture a travel product commercial in such a different way was a freeing creative experience. The team at AWAY was amazing to collaborate with."