You’ll Never Hate Mondays Again Thanks to These Boisterous Axe Ads

To remind guys that fragrance isn’t just for special occasions, AXE (known as Lynx in some markets) has launched a campaign to promote its new range of fine fragrance bodysprays.

The campaign, created by BBH London, is based on the idea to encourage guys to make that extra effort during the tougher days of the week, and not save their best for the weekend. The two 50 second films, Monday (which you can see at the bottom of the page) and Wednesday (which you can see here), show the daydreams of two protagonists’ imagining a hyperbolic version of the day ahead.

The films are running online and on TV in LATAM, Australia and New Zealand.

Gary McCreadie, Creative Director at BBH, commented: “With Axe’s new range of fine fragrance bodysprays, you can feel like a boss every day of the week. These ads are a pep talk to guys to go after Monday and knock Wednesday out of the park. To take advantage of the days where no one else tries.”