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Axe 'Wednesday'


Advertiser: Axe / Lynx

Brand Manager: Paula Marconi

Creative Agency

Creative Director: Gary McCreadie, Wesley Hawes

Strategist: Tom Callard

Deputy Executive Creative Director: David Kolbusz

Team Manager: Dan Gearing

Team Director: Krista Nelson

Strategy Director: Agathe Guerrier

Assistant Producer: Vaia Ikonomou

TV Producer: Chris Watling

Creative: Peter Reid, Carl Broadhurst, Charlene Chandrasekaran, Dan Morris

Production Company

Production Company: Riff Raff

Executive Producer: Matthew Fone

Director: Jonas and Francois

DOP: Alex Barber

Producer: Jane Tredget


Edit Company: Marshall Street Editors

Editor: Patric Ryan

Post Production / VFX

Post Production Company: Electric Theatre Collective


Music Supervision: Big Sync Music

Sound Engineer: Will Cohen

Song: Lady's Scream

Artist: Smokey Robotic

Sound Design: String and Tins

Category: Beauty/health, Deodorant

Genre: Animation, Comedy, Dialogue, People, Visual VFX