Work of the Week: 14/02/20
You can’t move for hearts this week as love is in the air and brands are out to grab yours and squeeze your hard-earned money out of it. But PlayStation’s cardiac offering - the latest campaign in a months-long tirade of high-profile advertising - is a completely different kind of Valentine’s Day offering, full of tension and eyebrow-raising oddness, courtesy of director Romain Gavras’ return to advertising after a quiet spell. It touched my heart, anyway, as did Citroën’s new film. It’s also about minds this week though, with both the CMHA and Harley Davidson addressing mental health in different but creative ways.
PlayStation Gets to the Heart of Gaming in Gripping Film from Romain Gavras
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Canadian Mental Health Association - Mental Fatigues
