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Creative

UberEATS Launches First Australian Brand Campaign via Special Group + Glue Society

Campaign features fried-chicken-crazed Naomi Watts, vegan delight Boy George and spaghetti lover Ryan Maloney of 'Neighbours' fame

UberEATS Launches First Australian Brand Campaign via Special Group + Glue Society

Get ready to hear what people are having for dinner tonight. Because that's the hot topic at the centre of UberEATS first brand campaign in Australia via Special Group and The Glue Society.

UberEATS is on a mission to inspire anyone out there who is scratching their head wondering - 'What to eat tonight?'
 





Sophie Monk OOH (1).jpgSays Dave Hartmann, Special Group: "It's a question we all ask ourselves every day. And one we often draw an uninspired blank on. In fact, according to UberEATS research, come 5pm each day more than 1 in 3 Aussies don't know what they are eating for dinner that night. And when it comes to the crunch, I think most of us will admit to just defaulting to the same old options...or whatever's wilting in the fridge."

To give Australia a little encouragement, UberEATS has called on some well-known and beloved personalities to tell us what they'll be eating for dinner. The campaign provides a voyeuristic journey inside the appetites ofRyan Moloney OOH (1).jpg celebrities, inspiring people to broaden their culinary horizons and explore the magic of UberEATS.

Says Steve Brennen, marketing director, Uber Australia: "UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably.

"This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces.

"Every day we get to partner with thousands of restaurants across Australia, who cater to a wide variety of tastes right across the country, and we're pleased to put some real local favourites front andRyan Kwanten OOH (1).jpg centre in the campaign."

The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Maloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.

Says Watts: "After a long day at work, gliding down staircases and tousling my hair, there's nothing I appreciate more than a cheesy treat... Tonight, I'll be eating a triple cheese stack with fries. Simply award-winning."

The campaign will kick-off with a series of nine x 15 second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city's restaurant options, across Sydney, PerthPoh Ling Yeow OOH (1).jpg and Brisbane. This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.
 
Peter Fitzsimons OOH (1).jpg
Nic Naitanui OOH (1).jpg
Boy George OOH 1.jpgBeau Ryan OOH1.jpgNaomi Watts OOH 1.jpg
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Client

Advertiser: UberEATS

Chief Marketing Officer: Steve Brennen

Digital Marketing Manager: Rachel Minster

Campaign Manager : Georgie Jeffreys

Creative Agency

Creative Agency: Special Group Australia

TV Producer: Meredyth Judd

Art Directors: Emma Morton, Jesse McLallen

Copywriters: Jack Nunn, Mark Starmach

Head of Creative Operations: Luke McKelvey

Strategy: Dave Hartmann, Celia Garforth

Account Managers: Rebecca Ingham, Rose Eccleshare

Photographer: Jonathan May

Executive Producer: Tim Berriman

Media Agency

Media Agency: Mediacom

Strategy Director: Mike Deane, Chelsea Dominski

Production Company

Production Company: Revolver/Will O'Rourke

Director: Pete Baker

DOP: Russell Boyd

Producer: Nicole Crozier

Executive Producers: Michael Ritchie, Pip Smart

Writer: Pete Baker

Production Designer: Lucinda Thomson

Offline

Editor: Luke Crethar

Digital Production Company

Photography: Flint