UberEATS Launches First Australian Brand Campaign via Special Group + Glue Society
Get ready to hear what people are having for dinner tonight. Because that's the hot topic at the centre of UberEATS first brand campaign in Australia via Special Group and The Glue Society.
UberEATS is on a mission to inspire anyone out there who is scratching their head wondering - 'What to eat tonight?'
To give Australia a little encouragement, UberEATS has called on some well-known and beloved personalities to tell us what they'll be eating for dinner. The campaign provides a voyeuristic journey inside the appetites of celebrities, inspiring people to broaden their culinary horizons and explore the magic of UberEATS.
Says Steve Brennen, marketing director, Uber Australia: "UberEATS makes it simpler than ever before for Australians to access an incredible array of restaurant quality food delivered to their door quickly and reliably.
"This newfound choice is proving super popular with a large and fast growing number of Australians, and we wanted to celebrate this with a fun and humorous campaign featuring some well-loved faces.
"Every day we get to partner with thousands of restaurants across Australia, who cater to a wide variety of tastes right across the country, and we're pleased to put some real local favourites front and centre in the campaign."
The campaign features Naomi Watts ordering a Cheezus Sandwich in her dressing gown, while Boy George chows down on Poke Bowl, and Beau Ryan relaxes in the bath with Chicken McNuggets. Ryan Kwanten, Nic Naitanui, Sophie Monk, Ryan Maloney, Poh Ling Yeow, and Peter FitzSimons will also feature in the campaign.
Says Watts: "After a long day at work, gliding down staircases and tousling my hair, there's nothing I appreciate more than a cheesy treat... Tonight, I'll be eating a triple cheese stack with fries. Simply award-winning."
The campaign will kick-off with a series of nine x 15 second TV spots and online films, each featuring a different celebrity, proudly declaring their local dinner choices. The creative has been tailored to each city's restaurant options, across Sydney, Perth and Brisbane. This will be supported by OOH, radio, digital, direct and PR, as well as a host of live social media activations, media partnerships, traffic-read integrations and culture hacks featuring celebrities and influencers.
Chief Marketing Officer: Steve Brennen
Digital Marketing Manager: Rachel Minster
Campaign Manager : Georgie Jeffreys
Creative Agency: Special Group Australia
TV Producer: Meredyth Judd
Art Directors: Emma Morton, Jesse McLallen
Copywriters: Jack Nunn, Mark Starmach
Head of Creative Operations: Luke McKelvey
Strategy: Dave Hartmann, Celia Garforth
Account Managers: Rebecca Ingham, Rose Eccleshare
Photographer: Jonathan May
Executive Producer: Tim Berriman
Media Agency: Mediacom
Strategy Director: Mike Deane, Chelsea Dominski
Production Company: Revolver/Will O'Rourke
Director: Pete Baker
DOP: Russell Boyd
Producer: Nicole Crozier
Executive Producers: Michael Ritchie, Pip Smart
Writer: Pete Baker
Production Designer: Lucinda Thomson
Editor: Luke Crethar
Digital Production Company