The ANZ Falcon® Is Back and Now It’s Personal with Special and PHD

Since the iconic "ANZ Falcon®" campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon ® technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.

This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon ® through lookalike falcons that help spot the difference between the customer and fraud.

The campaign features customers as they interact with a range of banking products.

All the while, their DoppelFalcons are keeping watch 24/7, collectively monitoring millions of transactions every day.

“The campaign demonstrates to our customers that ANZ has fraud protection that’s personal to them. Rather than just one falcon, it’s almost as if everyone has their very own falcon, protecting them 24/7, whenever or however they pay, learning from thousands of data points on their transactions,” says Sian Chadwick, general manager marketing, Australia, ANZ.

“With fraud and scams on the rise, who wouldn't want one of the world's foremost avian predators on their side?" says Ryan Fitzgerald, ECD Special. "ANZ customers can feel a little bit safer with the DoppelFalcons in the world."

Media amplification of the campaign will help give audiences confidence in ANZ’s security credentials through high impact media such as a 12-metre ‘3D’ falcon perched on Bourke Street, and make the benefits feel tangible through a personalised dynamic online video approach.

David Bielenberg, PHD Melbourne’s head of strategy and planning, said, “The falcon has given us licence to play across a combination of trusted media environments and contextually relevant moments to highlight ANZ’s security features to a new generation"

The film was directed by Steve Rogers via Revolver, with all VFX being produced by Alt.VFX.

As a founding partner of Shift 20 Initiative, ANZ continues to prioritise and pursue best practice for representation, inclusion and accessibility of people living with disability in advertising through this campaign.

The campaign launched 14 April and will include extensions for ANZ Plus and Everyday Banking. It will run across TV, Online Video, Audio, Out Of Home advertising, Print, Social, Search in addition to owned channels.

Falcon® is a registered trademark of Fair Isaac Corporation.