Leo Burnett Singapore Announces Key Appointments In Strategy Team
Leo Burnett Singapore announced today, the appointment of Nigel Tribe as head of strategy for Singapore and global planning director for SKII. This appointment follows the agency’s recent new business wins including MBT, Skyscanner and Diageo Smirnoff assignments.
Commenting about the appointment, Josh Grace, Managing Director, Leo Burnett Singapore said, “The brief was pretty simple. We wanted an incredibly smart business leader who was also nice to work with. With Tribe we got that guy. He has a key role leading our strategy offering in the agency. With his background you will be hard pressed to find better strategy credentials – groomed in the London planning scene, stints in creative and media agencies, experience in Europe, US and Asia, running global accounts like XBOX and local accounts in all these markets. Tribe is the full package and he has now got a great team to lead across all our key disciplines.”
Chaitan Rao, Global Business Director on SKII elaborated, “Tribe’s background made him a perfect choice to lead the SKII business globally. He gets global business, he understands Asia and he gets luxury. SKII is a brand with wonderful purpose, Tribe is the perfect strategy leader for it.”
Tribe’s appointment dovetails the agency’s addition of two other senior strategy leaders to its team recently. Ramesh Kumar was appointed as regional planning director for Samsung and Tulika Sahai as regional planning director working across a spectrum of the agency’s clients, including MSIG and Skyscanner. The agency now boasts a strategy team of nine with specialists in shopper, eCommerce, social and UX.
“We’ve made some great additions to our strategy offering in recent months. Tulika and Ramesh met the same brief as Tribe - both incredibly talented and both a pleasure to work with. In my experience this is the winning combination. I am proud of the team we have assembled and the future the agency has with all of them at the heart of it.” said Grace.
