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Creative

KFC Extends its 'Shut Up & Take My Money' Campaign With New Spots via Ogilvy, Sydney

Ogilvy Australia, 2 months ago

Latest spot features a university janitor teasing a class of students with one of KFC's deals.

KFC Extends its 'Shut Up & Take My Money' Campaign With New Spots via Ogilvy, Sydney

KFC has released new spots in its "Shut Up & Take My Money' campaign via Ogilvy Sydney.

The campaign celebrates KFC Value Deals that are "too good to be true" - encouraging consumers to stop what they're doing, and instead indulge in a spontaneous moment of fun.

This chapter of the 'Shut Up & Take My Money' campaign showcases a university janitor playfully teasing a class of students with a $2.50 Chips & Gravy deal from KFC.  The spot shows the janitor cheekily getting his own back on a group of students who muddied his newly polished floors, by sliding past a classroom window (Risky Business style!) enjoying KFC Chips & Gravy, as the students look on with longing.



Says Shaun Branagan, group creative director, Ogilvy: "The 'shut up and take my money' series has been an incredible success, showcasing that no one can resist a finger lickin' good moment once they see the offers we have in store.  Whilst most retail campaigns are moronic and monotonous, this one is designed to sell without the yell, to entertain with story- selling."
 
Says Annabel Fribence, marketing director, individual meals, KFC: "No one can deny the fact that hot chips can cause food envy more than anything else and as KFC has Australia's best tasting chips, this commercial celebrates the irresistible taste and power of our chips.  As the next instalment of SUATMM this playful execution continues to communicate the fact that our value offers are too good to be true offering you so much more than just a low price."
 
KFC:
Annabel Fribence - Marketing Director, Individual Meals
Ashley Hughes - Marketing Manager, Individual Meals
 
Creative: Ogilvy Sydney
Production: Ogilvy X
Director: Graeme Burfoot
Producer: Jude Lengel
Post production: The Editors
Audio: Sound Reservoir
Head of Broadcast: Rob Spencer
Supervising Producer:  Josh Jenkins
Senior Agency Producer: Peter Hackforth
Group Creative Director: Shaun Branagan
Copywriter: Tristan Viney
Art Director: Carl Robertson
Group Account Director: Katie Dally
Account Director: Jess Farahar
Senior Account Manager: Deborah Tran
Deputy Head of Strategy - Ryan O'Connell 
Senior Strategist - Katharina Vassar
Social Strategist: Jennifer Ngai
Head of Integrated Operations: Jeroen Jedeloo
Digital Producer: Oriane Veron
Senior Production Manager: Paul Baron
Junior Digital Production Manager:  Alex Chapman
Media: Mediacom