Celebrated Strategist Fran Clayton Joins Ogilvy Network ANZ as CSO

Most recently chief strategy officer at DDB Sydney, Fran brings more than 23 years’ experience to the role, having held a range of other senior posts at leading agencies including McCann, Publicis Mojo and Saatchi & Saatchi. 

With a wealth of branding and creative strategy capabilities, she has worked on a range of creative and effectiveness award-winning campaigns for leading brands in Australia and the USA including McDonald’s, Volkswagen, Westpac, Lion and P&G.

She is also on the Board of Directors for the Advertising Council of Australia, which Ogilvy Network ANZ CEO Sally Kissane said was “testament to the high regard she is held in the industry, but more importantly the passion she has for moving our industry forward”.

Sally continued: “We’re thrilled to have Fran join the team to lead our already strong strategy team across both our Australian and New Zealand offices.  Not only is she incredible at what she does, she is an exceptional leader, and a wonderful human.  We can’t wait for her to get started.”

Fran said of joining the agency: “This is a strategy leader’s dream; an agency with a culture of creative effectiveness, an incredible line up of talent and a roster of clients that includes some of the world’s best marketers. But the thing that excites me most is the ambition of Ogilvy ANZ’s leadership. I’m thrilled to be joining Sally and Toby and can’t wait to get stuck in with the teams across Australia and New Zealand.”

Starting at Ogilvy in July, Fran will be based in Sydney, but work closely with strategy teams in all Ogilvy offices including New Zealand.  She’ll also work side by side with Ogilvy Network ANZ chief creative officer Toby Talbot, and former Ogilvy Network ANZ CSO Toby Harrison, who became Ogilvy Network ANZ’s consulting, growth and innovation lead several months ago.

Toby said: "I'm really looking forward to working with Fran again. I have watched her become this incredible figurehead in Australian marketing and advertising in the intervening years. DDB invented planning. Fran has the smarts to take what's she learned there and reinvent it. I cannot wait to partner with her in this new role. Happy days."