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IKEA Australia Continues to Celebrate The Everyday This Summer in Latest Spot

Directed by Jonny & Will at Blinkink and FINCH, the campaign is narrated by acclaimed Swedish actress Lena Endre

IKEA Australia Continues to Celebrate The Everyday This Summer in Latest Spot

Inspiring Australians to experience the joy and happiness in everyday life at home, IKEA Australia via The Monkeys, has released its new summer retail campaign under the brand platform, 'The Best Day is the Everyday' to stimulate a visit to IKEA during the summer season.

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "This summer we're visiting an Australian home where the 'grandkids' are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home."

Ikea 2 (1).jpg It will broadcast across TV and online and will be supported by IKEA owned channels.

Says Barb Humphries, creative director, The Monkeys: "Summer is a time for play, as well as for having afternoon naps. With IKEA, there's plenty of room for both."

National Marketing Manager: Kristin Bengtsson

National Manager Communications: Peter Moore

Marketing Campaign Specialist: Joanna Roberts

Advertiser: IKEA


Head of VFX: Andy Timms

Creative Agency

Senior Content Manager: Lauren Shelley

Senior Content Director: Rebecca Tearle

Group Chief Creative Officer: Scott Nowell

Group Account Director: Humphrey Taylor

Creative Director: Barb Humphries

Creative Agency: The Monkeys

Copywriter: Renee Bryant

Art Director: Katyana O'Neill

Music and Sound

Sound Design: Abby Sie

Music Agency: Song Zu

Music : Bubblegum, Confidence Man

Licensing : Level Two

Executive Producer: Katrina Aquilia

Composer: Ramesh Sathiah


Senior Producer: Daniel Fry

Editor: Ryan Boucher

Edit Company: The Editors

Post Production / VFX

Visual Effects Artist: Jonte Wendt & Baran Bayburt

Producer: Hazel Gibson

Post Production House: FINCH

Colourist: Trish Cahill

Production Company

Production Company: Blink Ink & FINCH

Producers: Josh Smith & Claire Thompson

Executive Producers: Bart Yates & Corey Esse

Director: Jonny + Will