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IKEA Australia Continues to Celebrate The Everyday This Summer in Latest Spot

Directed by Jonny & Will at Blinkink and FINCH, the campaign is narrated by acclaimed Swedish actress Lena Endre

IKEA Australia Continues to Celebrate The Everyday This Summer in Latest Spot

Inspiring Australians to experience the joy and happiness in everyday life at home, IKEA Australia via The Monkeys, has released its new summer retail campaign under the brand platform, 'The Best Day is the Everyday' to stimulate a visit to IKEA during the summer season.

Says Kristin Bengtsson, national marketing manager, IKEA Australia: "This summer we're visiting an Australian home where the 'grandkids' are playfully enjoying a game of hide and seek; celebrating the everyday happiness to be had at home."

Ikea 2 (1).jpg It will broadcast across TV and online and will be supported by IKEA owned channels.

Says Barb Humphries, creative director, The Monkeys: "Summer is a time for play, as well as for having afternoon naps. With IKEA, there's plenty of room for both."

Advertiser: IKEA

National Marketing Manager: Kristin Bengtsson

National Manager Communications: Peter Moore

Marketing Campaign Specialist: Joanna Roberts

Creative Agency

Creative Agency: The Monkeys

Creative Director: Barb Humphries

Copywriter: Renee Bryant

Art Director: Katyana O'Neill

Group Account Director: Humphrey Taylor

Senior Content Manager: Lauren Shelley

Group Chief Creative Officer: Scott Nowell

Senior Content Director: Rebecca Tearle

Production Company

Production Company: Blink Ink & FINCH

Director: Jonny + Will

Producers: Josh Smith & Claire Thompson

Executive Producers: Bart Yates & Corey Esse


Edit Company: The Editors

Editor: Ryan Boucher

Senior Producer: Daniel Fry

Post Production / VFX

Post Production Company: FINCH

Colourist: Trish Cahill

Producer: Hazel Gibson

Visual Effects Artist: Jonte Wendt & Baran Bayburt


Composer: Ramesh Sathiah

Executive Producer: Katrina Aquilia

Licensing : Level Two

Music Agency: Song Zu

Music : Bubblegum, Confidence Man

Sound Design: Abby Sie


Head of VFX: Andy Timms