Major ASB Fraud and Scam Awareness Campaign to Put New Zealanders Step Ahead of Scammers

ASB has this week launched the next phase of its significant, ongoing and multi-layered fraud and scams awareness campaign, to help keep all New Zealanders informed and vigilant, as the first line of defence against scams.

ASB chief marketing officer Helen Fitzsimons said, “Online fraud and scams are a rapidly growing problem here and around the world, carried out by very sophisticated criminals and criminal organisations. Scams are constantly evolving and are increasingly complex so it’s important New Zealanders' knowledge of scams continues to evolve too. 

“This campaign aims to reach as many New Zealanders as possible, wherever they consume their media, whether that is a phone screen, the six o-clock news or a newspaper, Instagram or TikTok, or during their morning commute.”

The campaign includes a TV ad featuring much-loved ASB characters Ben and Amy, with some common scam red flags and a reminder about sharing personal information. Attention grabbing content will also show up on billboards, digital and will feature in an extensive social media campaign, which includes alerts about current wide-spread scams. It is intended to help people stop and think and be extra vigilant in their daily lives. 

As the campaign rolls out, news content across online, the New Zealand Herald, TVNZ Breakfast, and regular updates from ASB fraud experts during 1News at Six will help to build more in-depth knowledge of fraud and scams, as well as spotlighting significant scams as they happen.