Holden Equinox and The Monkeys Prove There's Nothing To Prove in Latest Campaign
Positioning the new Holden Equinox as the car for women who are unapologetic about how they choose to live their lives, Holden's latest campaign 'Nothing To Prove? Prove It' via The Monkeys.
They don't need an expensive base model car with a flashy badge and no substance, instead they've got the high-tech, good-looking and fun to drive, Holden Equinox SUV.
The new campaign lives up to the Holden brand promise 'Let's Go There' by showcasing self-assured Australians who refuse to accept society's unrealistic expectations of them, and who make a choice to live - and parent - in whatever way works best for them.
Directed by Chris Balmond at The OTTO Empire, the campaign launches this week across broadcast, print, digital, OOH and on Holden-owned social channels.
Natalie Davy, general manager - marketing communications and digital, Holden, said: "Celebrating the thousands of women who have nothing to prove by driving the new Equinox, we are creating more than a campaign; we are establishing a safe space for women to discuss, relate to and share the moments where they can be themselves."
Justin Drape, co-founder and group chief creative officer, The Monkeys, said: "It's fun to create a campaign with a point of view and champion women who know what they want and aren't afraid to go after it. Equinox speaks to that mindset perfectly."
General Marketing Manager: Natalie Davey
Brand Manager: Bridget McMillan
Brand Exec: Lucy Matthews
Brand Communications Manager: Brooke Jamison
Senior Producer: Penny Brown
Managing Director: Matt Michael
Innovation Director: Jay Morgan
Head of Planning: Michael Hogg
Group Content Director: Sam McConnell
Digital Planner: Tim Smith
Creative Director: Ben Sampson
Creative Agency: The Monkeys
Copywriter: Steve May
COO: Justin Drape
Content Executive: Tasha Strachan
Content Director: Veronique Proulx
CEO: Mark Green
Art Director: V.Wassim Kanaan
Editor: Ryan Boucher, Jesscia Mustascio
Post Production / VFX
Visual Effects Artist: Hugh Seville
Producer: Tivoli Conway
Post Production House: The Editors
Executive Producer: Nicoletta Rousianos
Colourist: Andy Clarkson
Production Company: The OTTO Empire
Producer: Cathy Rechichi
Executive Producer: Jo de Fina
DOP: Daniel Ardilley
Director: Chris Balmond
Category: Automotive , Cars
Genre: Comedy , People