Holden Equinox and The Monkeys Prove There's Nothing To Prove in Latest Campaign
Positioning the new Holden Equinox as the car for women who are unapologetic about how they choose to live their lives, Holden's latest campaign 'Nothing To Prove? Prove It' via The Monkeys.
They don't need an expensive base model car with a flashy badge and no substance, instead they've got the high-tech, good-looking and fun to drive, Holden Equinox SUV.
The new campaign lives up to the Holden brand promise 'Let's Go There' by showcasing self-assured Australians who refuse to accept society's unrealistic expectations of them, and who make a choice to live - and parent - in whatever way works best for them.
Directed by Chris Balmond at The OTTO Empire, the campaign launches this week across broadcast, print, digital, OOH and on Holden-owned social channels.
Natalie Davy, general manager - marketing communications and digital, Holden, said: "Celebrating the thousands of women who have nothing to prove by driving the new Equinox, we are creating more than a campaign; we are establishing a safe space for women to discuss, relate to and share the moments where they can be themselves."
Justin Drape, co-founder and group chief creative officer, The Monkeys, said: "It's fun to create a campaign with a point of view and champion women who know what they want and aren't afraid to go after it. Equinox speaks to that mindset perfectly."
Brand Manager: Bridget McMillan
Brand Communications Manager: Brooke Jamison
General Marketing Manager: Natalie Davey
Brand Exec: Lucy Matthews
Creative Agency: The Monkeys
Copywriter: Steve May
Art Director: V.Wassim Kanaan
CEO: Mark Green
COO: Justin Drape
Managing Director: Matt Michael
Digital Planner: Tim Smith
Group Content Director: Sam McConnell
Content Director: Veronique Proulx
Content Executive: Tasha Strachan
Head of Planning: Michael Hogg
Senior Producer: Penny Brown
Innovation Director: Jay Morgan
Creative director: Ben Sampson
Production Company: The OTTO Empire
Executive Producer: Jo de Fina
Director: Chris Balmond
DOP: Daniel Ardilley
Producer: Cathy Rechichi
Editor: Ryan Boucher, Jesscia Mustascio
Post Production / VFX
Post Production Company: The Editors
Colourist: Andy Clarkson
Producer: Tivoli Conway
Executive Producer: Nicoletta Rousianos
Visual Effects Artist: Hugh Seville
Category: Automotive , Cars
Genre: Comedy , People