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Holden Equinox and The Monkeys Prove There's Nothing To Prove in Latest Campaign

New campaign celebrates real women who have inner confidence and aren't afraid to show it

Holden Equinox and The Monkeys Prove There's Nothing To Prove in Latest Campaign

Positioning the new Holden Equinox as the car for women who are unapologetic about how they choose to live their lives, Holden's latest campaign 'Nothing To Prove? Prove It' via The Monkeys.

They don't need an expensive base model car with a flashy badge and no substance, instead they've got the high-tech, good-looking and fun to drive, Holden Equinox SUV.

The new campaign lives up to the Holden brand promise 'Let's Go There' by showcasing self-assured Australians who refuse to accept society's unrealistic expectations of them, and who make a choice to live - and parent - in whatever way works best for them.

Directed by Chris Balmond at The OTTO Empire, the campaign launches this week across broadcast, print, digital, OOH and on Holden-owned social channels. 

Natalie Davy, general manager - marketing communications and digital, Holden, said: "Celebrating the thousands of women who have nothing to prove by driving the new Equinox, we are creating more than a campaign; we are establishing a safe space for women to discuss, relate to and share the moments where they can be themselves." 

Justin Drape, co-founder and group chief creative officer, The Monkeys, said: "It's fun to create a campaign with a point of view and champion women who know what they want and aren't afraid to go after it. Equinox speaks to that mindset perfectly."

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Advertiser: Holden

Brand Manager: Bridget McMillan

Brand Communications Manager: Brooke Jamison

General Marketing Manager: Natalie Davey

Brand Exec: Lucy Matthews

Creative Agency

Creative Agency: The Monkeys

Copywriter: Steve May

Art Director: V.Wassim Kanaan

CEO: Mark Green

COO: Justin Drape

Managing Director: Matt Michael

Digital Planner: Tim Smith

Group Content Director: Sam McConnell

Content Director: Veronique Proulx

Content Executive: Tasha Strachan

Head of Planning: Michael Hogg

Senior Producer: Penny Brown

Innovation Director: Jay Morgan

Creative director: Ben Sampson

Production Company

Production Company: The OTTO Empire

Executive Producer: Jo de Fina

Director: Chris Balmond

DOP: Daniel Ardilley

Producer: Cathy Rechichi


Editor: Ryan Boucher, Jesscia Mustascio

Post Production / VFX

Post Production Company: The Editors

Colourist: Andy Clarkson

Producer: Tivoli Conway

Executive Producer: Nicoletta Rousianos

Visual Effects Artist: Hugh Seville

Category: Automotive , Cars

Genre: Comedy , People