Geometry Global London Promotes Debbie Ellison to Head of Digital UK

Geometry Global London has promoted Debbie Ellison to Head of Digital UK, effective immediately. In this role Debbie will work closely with Sarah Todd, UK CEO, to deliver against the vision of the agency and ensure the creative and strategic product continues to innovate and drive purchase for its clients. Debbie was formerly UK Head of Digital Delivery.

Comments Sarah Todd, CEO Geometry Global London, “Changing shopper habits, the desire for immediate fulfilment and the role of digital in the purchase journey and at retail make this role essential to our clients’ success. Debbie’s promotion is in recognition of her leading-edge skills and her unmatched talent and energy. She is a wonderful nurturer of talent, a trusted advisor to clients who has a strategic view of how brands can win with shoppers. Debbie is a rare breed, loved and respected in equal measure.”

Over the last two years, agency digital revenue has grown significantly. The UK agency has spearheaded Innovations Week, a hands-on festival bringing retail-focused digital innovation to clients. It has also launched the global network’s first ever Innovations Lab – inviting brands and retailers to explore new technologies such as gender and emotion recognition, Wi-Fi and eye-tracking, beacon and NFC technology, and geo-location marketing for commercial growth.

Comments Debbie Ellison: “Digital is seamless in the way we shop today. The ability to understand and creatively connect digitally with shoppers is hugely exciting. It is part of our DNA and makes our team and the work we do uniquely effective. It’s a very exciting time to be at Geometry Global – we are genuinely helping our clients pioneer and transform how they win with shoppers at retail.”

Debbie has led multiple award-winning digital and transformational campaigns for Triumph Essence, Bacardi Wetherspoon, 3M, Pfizer, GSK and BMS/AZ.

Over the past six months Geometry Global London has launched a strategy unit, Geometry Intelligence, and attracted top talent including Andrew Bell as Client Partnership Director and Richard Hartell as Head of Experiental Retail Design. The agency has expanded business across existing clients Vodafone, GSK, Coca-Cola and Philips and earlier this month landed the brief for The Mayor Fund’s for London “Penny for London”.