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WWF - Tackling Animal Trafficking With WWF

WWF
04/01/2023
Advertising Agency
London, UK
27
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Credits
Agency / Creative

The Challenge 

Galvanise the UK against animal trafficking and drive petition signatures to ensure it was on the agenda of global leaders ahead of an international summit.  


The Manifest Approach 

We bought this distant issue to the UK streets with a life-size hologram stopping traffic, as a shocking reminder that without action this could be the only way to see this endangered animal.


Driving Action Through Striking Imagery 

WWF wanted to get the issue of animal trafficking on the national agenda. Leveraging the Global Summit on Illegal Wildlife Trade which was upcoming in London, we needed to drive large-scale engagement, driving over 100k signatures for its petition to ensure it would be discussed by the UK Government whilst the summit was occurring. 

We created a life-size hologram elephant to stop traffic in London - a reminder that without action, this would be the only way to see this endangered animal.

To give it national reach, we created ‘zebra-crossings’ all over the country, using the animal prints of the world’s most trafficked animals. 

Our videos and imagery drove huge interest in media and online, driving 102k signatures in just three days - alongside thousands of messages of support and a reach measured in the millions. 

The campaign led to a formal discussion by Parliament, with the conversation even referencing our groundbreaking campaign. 

About Manifest
We build brands that change the world

In a world defined by experiences, it’s not enough for brands to simply stand for something – they must stand up for it. We are a brand communications agency built for this new purpose-driven era. 

Our agency is born from the belief that great marketing is no longer just about selling products; it’s about starting movements. So that’s what we do.

We love big strategy, big ideas, big data and big hearts. We are powered by creativity and pride ourselves on finding real solutions to real problems. We have offices in London, Manchester, New York, Stockholm & Melbourne and we complain about the weather in all of them. We love our work, we’re never boring and we always buy our round. Above all, we work hard and we’re nice to people.