Shepherd Neame - Baby We Were Born To Roam

The Challenge 

Encouraging a thirst for freedom with Bear Island. Define a stand-out position for Bear Island as a sessionable beer that bridges craft and mainstream brews while becoming a byword for opportunities of exploration and discovery desired by younger drinkers today.

The Manifest Approach

We created 'Born To Roam' - a 12 month brand campaign that saw Bear Island become a conduit for experience, creating opportunities for their audience to discover the world in new and experimental ways. 

Baby We Were Born To Roam

Channelling Shepherd Neame's heritage of Kentish eclecticism, we matched the audience's spirit of discovery across music, events and adventures in the great outdoors, turning up at opportunities where they wander and socialise so we could enrich their experiences and give them new and wild ways to adventure.