St. Pauli Interest Group - St. Pauli Peeback
St. Pauli has over 20 million visitors every year, making it Hamburg’s most famous party district. But despite prohibitions, fines and public toilets, drunks simply pee wherever they like. This ruins the city’s image and pisses off residents. That’s why St. Pauli’s community of interest (IG St. Pauli e.V.) asked us for a non-bureaucratic solution that would neither scare away tourists nor work against the district’s rough charm.
But how do you solve a problem for which there is no official solution? With a simple guerilla event: We applied super-hydrophobic coating to highly frequented walls in the neighborhood. A customary shelf product – so water-repellent that water – as well as urine – splashes off the wall much more forcefully than off untreated walls. This makes for wet pants and shoes when peeing.
Felipe Franco. Son of globalisation. Made in Brazil, brewed in Germany, seasoned in China, and currently conserving his young heart on wine and olive oil in Spain. Culture lover and mixer. Spreads ideas in English, German, Spanish, Portuguese, and when nothing else works, mimics. Story is king. Visual is queen. Concept is kingdom. Automotive aficionado. Style apassionado. Sci-Fi. Nolan-like. Realistically optimist. Perfectionist. Samba and soccer are in his blood but not in his feet.
