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GUT Miami & GUT México - NOT NORMAL presents its new commercial for Ésika

GUT Miami & GUT México
05/11/2024
Production Company
Los Angeles, USA
9
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Agency / Creative
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The multicultural production company Not Normal announces the launch of its new commercial in collaboration with GUT Miami and GUT Mexico, filmed for Ésika: a recognized beauty brand that focuses on highlighting the beauty and diversity of women, particularly in the Latin American market, and is known for its commitment to quality and innovation in its products.

Directed by Rotem Solomon, the commercial features the outstanding talent of Guido Donadio and Sebastián Regiani. As a production team, they have created a piece that captures the vibrant and unique essence of our culture.

“It has truly been a pleasure for us to work with talents like Rotem, Guido, and Sebas, who bring freshness and an innovative perspective to every project. We feel that thanks to the entire team, we have effectively managed to represent a celebration of the beauty and diversity of the Latin market,” comments José Luis Cabruja.

“This commercial not only reflects our creative vision but also highlights the importance of authentically representing the diversity that unites us. We are proud to have worked with such a talented and passionate team,” adds Charlie Berrizbeitia.


About Not Normal Films
We Create The Extraordinary.

We are a multicultural creative production company based in the United States with offices around the world. Within our unique editorial point of view, craft, grit, and emotions come first.

We develop a novel sense of style and approach to all our projects, from film to photography, from branded content, to film, music videos, and visual digital media.

We’re a group of creators, producers, directors, and writers that strongly believe in a sense of unity and family in pursuit of the original while also taking a stand to include more minorities in our director’s roster as well as in the crew we use.
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