JBL - Tour Pro 2 Artist Series
Challenge
The JBL Tour Series saw the release of the JBL Tour Pro 2 - earbuds with True Adaptive Noise Cancelling technology that tune out distractions so you can enjoy your favourite audio - or even the sound of silence - all powered by legendary JBL Pro Sound.
The Tour Series encourages consumers to: Tap Into Your World.
We were tasked with identifying and contracting two UK talent to drive brand & product awareness and create local relevance and resonance for this product.
Idea
Our talent had to align to three key criteria: authenticity, trend setters & digital natives.
To bring this to life, we partnered with two of the UK's hottest acts; Cat Burns and girl group sensation FLO to create credible and engaging content to showcase how the JBL Tour Pro 2 fits into their lives authentically and enables them to “tap into their world”.
This content lived on talent channels and was supported by paid boosting.
The Impact
To note, these are the artists organic results and will subject to change based on paid boosting. Cat Burns and FLO each produced 3x IG stories and 1x Grid Post (via TikTok or IG) and summarised results:
222,517 artists social content reach
296,212 artists social content impressions
16,397 artists social content engagements
We help brands to play meaningfully in culture. By creating branded entertainment, experiences and activations that people want to spend time with, in the spaces that really matter to people. Because we believe in the power of culture to drive brand and business growth.
Our services and capabilities are delivered by an in-house team across six divisions – Sponsorship, Partnerships, Content, Talent & Influencer, Social and Experiential all overlooked through a strategic lens enabling us to create and deliver truly 360, integrated campaigns whatever the brief.
Sponsorship
By aligning with the culture of Rights Holder Sponsorships, we ensure our partnerships resonate authentically with diverse audiences, leveraging shared values and interests to enhance brand visibility and engagement.
Partnerships
Our approach involves co-creating and embedding within cultural contexts across Media and Brand to Brand Partnerships, fostering meaningful collaborations that drive mutual growth and resonate deeply with target audiences.
Content
We specialise in crafting compelling branded content that captivates and engages audiences, delivering impactful storytelling that enhances brand presence and fosters meaningful connections.
Talent & Influencer
Collaborating closely with tastemakers and influencers, we curate authentic experiences that resonate with audiences, leveraging their influence to amplify brand messaging and drive engagement.
Social
Actively participating in the online cultural conversation, we integrate seamlessly into social platforms to drive conversations, build communities, and elevate brand awareness through relevant and engaging content.
Experiential
Our expertise lies in creating immersive brand experiences that leave a lasting impression, connecting consumers with brands on a deeper level through interactive and memorable encounters.
Our work has been recognised at some of the most highly regarded awards shows in our industry, including: The Football Business Awards, Creative Circle, The Sports Business Awards and The Campaign Experience Awards.
Check us out here or see what we're up to by following @HavasPlayUK on Instagram LinkedIn.
If you'd like to know more about working with us, or for us, then feel free to reach out to Charlie at charlie.piggott@havasplay.com.
