JBL - Tour Pro 2 Artist Series

Challenge

The JBL Tour Series saw the release of the JBL Tour Pro 2 - earbuds with True Adaptive Noise Cancelling technology that tune out distractions so you can enjoy your favourite audio - or even the sound of silence - all powered by legendary JBL Pro Sound. 

The Tour Series encourages consumers to: Tap Into Your World.  

We were tasked with identifying and contracting two UK talent to drive brand & product awareness and create local relevance and resonance for this product.  

Idea

Our talent had to align to three key criteria: authenticity, trend setters & digital natives. 

To bring this to life, we partnered with two of the UK's hottest acts; Cat Burns and girl group sensation FLO to create credible and engaging content to showcase how the JBL Tour Pro 2 fits into their lives authentically and enables them to “tap into their world”. 

This content lived on talent channels and was supported by paid boosting. 

The Impact

To note, these are the artists organic results and will subject to change based on paid boosting. Cat Burns and FLO each produced 3x IG stories and 1x Grid Post (via TikTok or IG) and summarised results:  

222,517 artists social content reach 
296,212 artists social content impressions
16,397 artists social content engagements