Glenfiddich - World’s Most Experimental Bartender Competition – advocacy programme

The World’s Most Experimental Bartender competition is an advocacy programme created in 2016 and designed to personify Glenfiddich’s experimental ethos, create a community of lifelong ambassadors and give the brand a reason to engage and inspire bartenders from across the globe.

To enter, bartenders must collaborate with a maverick e.g. chef, artist, musician, designer, cigar maker etc to co-create a Glenfiddich on-trade innovation.

There was a winner for each participating market, and their bartender and collaborator go to The Glenfiddich Distillery to meet the mavericks of Dufftown and be inspired. Once there, they hone their idea and present it to the panel, including a family member. One global winner will be crowned the World's Most Experimental Bartender.