Planters - Mr. Peanut - Experiential

​Leo Burnett developed a super fun campaign for Planters called "Shout for Nuts." The premise was simple: show your love for Planters, and the louder you shout, the more you win. Produce a life-sized, sound-sensitive container of nuts, place it in a high-traffic location, and invite passerby (and some celebs) to shout their love for Planets as loud as they can and be rewarded, all filmed.​