23/32 Films recently joined up with Israeli Rabel production and director Roy Raz to launch a spot for dairy producer Yoplait in Bratislava, Slovakia.
Collaborating with a local production company Filmservice and gathering a team of Ukrainian professionals scattered throughout Europe, 23/32 succeeded in producing a lovely film while providing Ukrainian crew members with jobs.
23/32 comments: "With the start of Russia's large-scale invasion of Ukraine, our country's film industry has been hit hard. Current, planned, potential projects have been completely cancelled. Part of the industry workers and crews were forced to leave for Western Europe or overseas. Others remained in Ukraine struggling to find work. Our international clients are the ones supporting our industry and pitching their projects with us (Ukrainian companies) to film both in Ukraine and abroad.
"Such projects are a new form of conducting business in war conditions. This is a future that no one could have imagined and which, unfortunately, has already arrived. It is also an opportunity for Ukrainians who are scattered all over the world to finally see their colleagues and friends on the set."
Yoplait from Tami Har-Lev Talents Agency on Vimeo.