Rethink Reminds Canadians That They Can Keep More Money in Their Pockets with Tangerine Bank

Rethink launches a new OOH campaign for Tangerine Bank in Canada.

Tangerine is the original no monthly fee bank and is committed to delivering user-friendly digital experiences for its clients. Despite an overwhelming number of new entrants to the Canadian banking space with comparable messages and lovable celebrities – Tangerine remains the OG.

To remind us all, Tangerine has situated out of home placements around Toronto.

“As the original challenger bank, we’ve held a decades-long commitment to helping people in Canada keep more money in their pockets,” said Natalie Jones, chief marketing officer at Tangerine. “Everyday we stay focused on delivering what people really care about—a simple, no monthly fee way to do your everyday banking with an uncomplicated and award-winning experience. It’s helped millions of Tangerine Clients save their hard-earned money since 1997.”

The ads will run from March 4 to April 14 throughout Toronto. Rethink handled creative & PR with PHD supporting with media.